SMS PRIVACY POLICY

BEECHWOOD SMS PRIVACY POLICY

Beechwood Health Care Center, Inc. (“Beechwood,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This SMS Privacy Policy explains how we collect, use, and protect information when you choose to receive text messages from Beechwood.

1. Scope and Purpose

This policy applies to all individuals—employees, applicants, contractors, and other authorized recipients—who voluntarily opt in to receive Short Message Service (“SMS”) or text message communications from Beechwood.

SMS messaging is used solely to support business, operational, and employment-related communications, including but not limited to:

  • Workforce notifications
  • Schedule reminders
  • Urgent operational updates
  • HR or administrative alerts

Beechwood does not use SMS messaging for commercial advertising or marketing purposes.

2. Consent and Opt‑In

Beechwood sends SMS messages only to individuals who have provided explicit consent to receive them.

  • Consent is collected through Beechwood-approved systems (e.g., HR or employee self‑service platforms)
  • SMS messaging is opt‑in only
  • Message frequency may vary
  • Standard message and data rates may apply depending on your mobile carrier

Providing consent to receive SMS messages is voluntary and not a condition of employment.

3. Opt‑Out and Revocation of Consent

You may opt out of receiving SMS messages at any time by:

  • Replying STOP to any Beechwood text message, or
  • Updating your communication preferences in the applicable Beechwood system

Once you opt out, you will no longer receive SMS messages unless you later re‑enroll.

4. Information Collected

When you opt in to receive SMS messages, Beechwood may collect and process:

  • Your mobile phone number
  • Message delivery status
  • Message interaction metadata (such as opt‑in or opt‑out confirmation)

Beechwood does not collect sensitive personal information via SMS and will not request protected health information (PHI), Social Security numbers, or financial information through text messaging.

5. Use of Information

Information related to SMS communications is used only to:

  • Deliver authorized text messages
  • Maintain compliance with legal and regulatory requirements
  • Monitor and troubleshoot communication delivery issues

SMS information is not sold or shared for advertising or marketing purposes.

6. Third‑Party Service Providers

Beechwood may use third‑party service providers to facilitate SMS message delivery (for example, secure messaging platforms integrated with HR systems).

These providers:

  • Act only on Beechwood’s instructions
  • Are contractually required to protect data confidentiality and security
  • Are prohibited from using SMS data for their own purposes

7. Data Security

Beechwood implements administrative, technical, and procedural safeguards to protect SMS-related information from unauthorized access, use, or disclosure, consistent with applicable privacy and security laws, including HIPAA where applicable.

8. Retention

SMS-related records are retained only as long as necessary to:

  • Support operational needs
  • Meet legal, regulatory, and audit requirements

9. Changes to This Policy

Beechwood may update this SMS Privacy Policy from time to time. Any material changes will be communicated through appropriate channels or posted alongside this policy with an updated effective date.

10. Contact Information

If you have questions about this SMS Privacy Policy or Beechwood’s use of text messaging, please contact:

Beechwood Human Resources
HR@Beechwoodcare.org
716-810-7000